“is that couture?” was born from the idea of blending satirical messaging with fashion and everyday casual wear.

Our classic tees are crafted from 100% sustainable cotton and made to order, helping us reduce waste and maintain a more responsible, eco-minded production process.

We’re committed to ethical production, small-batch printing, and using high-quality materials that last — because creating expressive fashion shouldn’t come at the cost of the planet.

We believe clothing should do more than just look good — it should say something. Every piece is designed to give you a voice, spark conversation, and add a little attitude to your everyday style.

Is it couture? Obviously not — but you better wear it like it is.